geico and affect

has anyone seen the new geico commercials? i'm not so sure why i'm surprised at all...why wouldn't the literal body of little richard (and all the queer and black connotations that body produces) function as the affective translator for this particular (vanilla and monotone) whiteness? and seeing as though i work on television studies, what does the televisual have to do with this? i'm also interested in the juxtaposition of these two bodies...they have to both function on simultaneous aural and visual registers, but in a strange twinning that makes each dependent on the other. presumably, viewers need little richard to make the noncelebrity body translate in a televisual mode, and we need that noncelebrity body to ground little richard's affective excesses...to make him palatable to that same audience.